Start Date: 10/3/2019 9:00 AM EDT
End Date: 10/3/2019 10:00 AM EDT
Venue Name: Online Location:
Digital Analytics can be highly effective, whether used independently or behind your online store – or as a genuine e-commerce weapon in a marketing campaign. But it’s a double-edged sword, that can be damaging if used incorrectly.
Because unfortunately, it’s not easy to overcome bad habits and preconceived ideas:
- No time to spend on Analytics
- It's OK, I installed Google Analytics
- I'm putting everything into acquisition
- I know the customer journey by heart on my site
- No need, I do my reporting in Excel
All of the above are outdated and can even be dangerous for your business!