Event Calendar

Thursday, October 3, 2019

AT Internet | Fake Analytics Webinar

Start Date: 10/3/2019 9:00 AM EDT
End Date: 10/3/2019 10:00 AM EDT

Venue Name: Online

United States 

Digital Analytics can be highly effective, whether used independently or behind your online store – or as a genuine e-commerce weapon in a marketing campaign. But it’s a double-edged sword, that can be damaging if used incorrectly.

Because unfortunately, it’s not easy to overcome bad habits and preconceived ideas:

  • No time to spend on Analytics
  • It's OK, I installed Google Analytics
  • I'm putting everything into acquisition
  • I know the customer journey by heart on my site
  • No need, I do my reporting in Excel

All of the above are outdated and can even be dangerous for your business!