DAA and Sparkline Announce Analytics Academy Partnership

Take your career to the next level and earn your certificate as a 21st Century Digital Analyst today

WAKEFIELD, Mass. – May 21, 2019 – The Digital Analytics Association (DAA) in partnership with DAA corporate member Sparkline, today launched the DAA Analytics Academy.

This program is an online, self-paced, 12-module series in Digital Analytics, and was built entirely on DAA’s Competency Model for Digital Analytics. Upon completion of the series, learners will earn a certificate as a 21st Century Digital Analyst from DAA and a badge that can be used within the DAA Community or posted to a social media profile. In addition, learners can take individual modules as well.

Adrienne Segundo, DAA Education Manager, said, “We are excited about the opportunity to share this new knowledge series with the digital analytics community. This series is a “101” of what it means to be a digital analyst today. This program will support the learners to become business ready within 20 hours of e-learning and highly focused on actionable lessons where practical skills can be applied immediately.”

About the Digital Analytics Association (DAA)
The DAA is a not-for-profit, volunteer-powered association whose mission is to make analytics professionals more effective and valuable through professional development and community. Its vision is advancing the profession of using data to improve business.

The DAA was founded as the Web Analytics Association in 2004. The organization has almost 5,000 members around the world, representing a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at www.afnwqy.com.cn.

About Sparkline
Founded in 2013, Sparkline empowers Fortune 500 companies to develop a practical, strategic and scalable approach to digital analytics. Through a range of customized consulting, education and in-house technology solutions, Sparkline’s focus is on digital maturity, capability building and data governance.


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