DAA appreciates very much the contributions of all our member volunteers. Volunteers can also earn PDUs towards their CWA re-certification.

Join The DAA Educational Task Force (2019 Initiatives)

DAA is recruiting for its next educational task force! Would you like to make a meaningful contribution to our community, while growing your own skills and making some new networking connections? Below is a summary of this new opportunity, if you think it may be good fit then please reach out to DAA Education Manager, Adrienne Segundo.

Initial Duration: January through end of 2019 1-year Appointment

Looking for 6 individuals to serve this task-force.

Key Support Activities: content selection and review for webinars and other products, speaker/subject matter expert selection for short course certificate program, light copy development, education product testing and review of any DAA education offerings prior to launch

Time Commitment:

1-2 hours per week, mostly flexible scheduling
1-hour teleconference, monthly

We are pleased to invite current DAA members to volunteer for projects. We need your skills, passion, insight, and perspectives to build an energetic and diverse group of volunteers. If you're not yet a member, learn more about all the benefits of membership including volunteering.

Seeking Members for the Newsletter Advisory Board

The Digital Analytics Association monthly e-newsletter is at its best when it is a conduit for sharing fresh ideas and interesting insights into challenges and opportunities in the analytics field. Today, you have an opportunity to help raise the bar for the DAA Newsletter through your ideas and insights.

The Opportunity

DAA is seeking six member volunteers to serve for a term of one year on the Newsletter Advisory Board. The goal of this group is to help ensure that newsletter content is focused on thought-leadership in the analytics field. Members will meet by conference call once per quarter for about 20 minutes to discuss possible topics of interest. Each member of the Advisory Board will either write or arrange for a contact to submit two issue-driven newsletter articles during the year. These pieces can be articles that have already been written, as long as the content is still relevant.


As a volunteer, you will benefit by gaining more exposure for issues of importance to you and/or your organization. You will also build your professional network by collaborating with other analysts. Plus, you’ll be helping to make the DAA Newsletter more useful and relevant to our membership.

Time Commitment: 2 hours per quarter

Interested volunteers should reach out to DAA’s newsletter editor, Cindy Williams.

DAA – Self-Assessment Task Force Opportunity


The Digital Analyst Self-Assessment is the ultimate professional development resource for digital analysts. Intuitive and easy-to-use, the self-assessment asks you to rate yourself against the key defined competencies of successful digital analysts. Once completed, you can see how you measure up in the job market, in your current role, and for job roles to which you aspire.

The Framework in which the DAA Self-Assessment is linked to, defines the skills, knowledge, and abilities necessary to succeed in the field of digital analytics. The Competency Framework spans three experience levels (Entry-Level, Mid-Level, and Senior), and across two professional tracks (Analytical and Technical). The Framework can be used by digital analysts, their employers, HR professionals, and educators.

The Competency Framework is designed to benefit professionals, organizations, and the industry as a whole:

  • Professionals: Identify your competencies and plan your career path.
  • Organizations: Assess applicants against a standardized set of competencies.
  • Industry: Establish consistency across all titles and positions in multiple sectors of the industry.
  • Academic Institutions: Prepare students to enter the field of Data Analytics.


The Digital Analyst Self-Assessment needs to continuously be maintained. Meaning, as new tools, resources, and other educational offerings become available we need subject matter expert volunteers to help us link these tools, resources, and other educational offerings to the self-assessment tool task statements. Thus, users of this tool will continuously have renewed resources available for their lifelong learning.

If you are interested in assisting DAA with linking external tools, resources, and other educational offerings to the self-assessment tool, please email DAA's Education Manager, Adrienne Segundo.

Time Commitment

10 – 15 hours over the duration of a few months

Digital Analytics Recipes Requested

The DAA Community is looking for members to volunteer to contribute fresh recipes to the Digital Analytics Cookbook and to review existing recipes to ensure we have robust and accurate content available. As one of the most popular member benefits, the Cookbook is the ideal place to add your name and showcase your expertise. Contact community manager Catherine Hackney at [email protected] if you are interested.

DAA Community Task Force Volunteer Opportunity

Seeking volunteers interested in helping to increase participation in the DAA Community for the benefit of the membership. This will be a year long commitment.

Join the DAA Community Task Force to get leadership experience and an enhanced reputation among DAA members. Active volunteers will also receive a letter of participation that they can use in their personnel file.  

DAA Community Task Force Responsibilities:

  • Create conversation by starting new threads
  • Reply to unanswered posts
  • Encourage participation of other DAA members
  • Review Recipes in the Analytics Cookbook
  • Participate in a monthly call

Time Commitment for Volunteers:

There will be 2-3 hours of work per month. This group will use conference calls for group meetings but not all work will involve group discussion. Individuals will be able to complete tasks on their own when their schedule permits, such as reviewing recipes.

If you would like to volunteer for this task force or if you have questions, please contact Catherine Hackney at [email protected].

DAA Quanties Volunteer Opportunity

The Quanties is the preeminent awards ceremony in the digital analytics industry. We are now in the process of planning the second annual event (tentatively scheduled for Sept 2019).

If you enjoy event planning, and improving a meaningful contest to recognize the best in our industry, you would be a great fit for our committee. The team works together to help establish the award categories, guidelines for entering, recruiting judges, marketing the competition, and planning the actual party itself.

This will be a year long commitment with a weekly phone conference call, supported by DAA staff and an existing, fun committee of DAA volunteers.

If you would like to volunteer for this committee or if you have questions, please contact Shannon Taylor.

DAA Mentoring Program Opportunity

We are seeking experienced analysts interested in participating in the new Mentoring Program as mentors. One mentoring relationship lasts 6 months and you may continue in the program as long as you would like to. This is a member-driven program and mentoring connections are initiated by participants in the program.


  • It will be the mentee’s responsibility to establish goals and will be the mentor’s responsibility to set expectations on what can be accomplished during the 6-month relationship.
  • The mentor will be responsive to mentee questions in between scheduled meetings and make time to meet with the mentee regularly with the expectation of meeting 1 hour per month.
  • The mentor will be respectful by showing up to calls on time and giving advance notice if a call must be rescheduled.

Become a mentor and:

  • Be recognized as a leader and teacher within the digital analytics industry.
  • Gain a fresh perspective and learn from your mentee.
  • Experience the rewarding feeling of empowering your fellow analysts.
  • Enhance your LinkedIn profile and resume by adding "Volunteer Mentor for the DAA Women in Analytics Mentoring Program."
  • Earn CWA professional development units (PDUs) for participating.

As an experienced analyst, be part of DAA’s commitment to the professional development of women in analytics and be a part of shaping the future of the industry.

If you would like to volunteer as a mentor or if you have questions, please send a message to [email protected]

DAA Code of Ethics Update - Volunteers Needed


In 2010 cookies, "Do Not Track" and privacy concerns were serious issues affecting the digital analytics industry. In that year, the DAA's first Code of Ethics was proposed and, after a crowd-sourced initiative involving hundreds of emails, blog posts/comments and tweets from 100+ contributors, the Code was launched.

Eight years later as we approach 2019,, these issues continue to be debated while new ones like GDPR, AI, IoT, cybersecurity and alternative facts raise new questions about the ethical use of data.


In the interest of continuing to promote ethical data practices, giving the responsible treatment of consumer data the respect and attention it deserves, and helping to ensure the DAA has a stake in the conversation, we think it is time to revisit the Code of Ethics. The purpose of this task force is to:
  • Update the DAA's Code of Ethics language to reflect new DAA branding
  • Determine whether any new language should be added, changed or removed
  • Decide how to further promote the CoE
  • Discuss what role, if any, the DAA can/should play beyond the CoE

We are seeking a minimum of 5 people and a maximum of 12 to help with this task force.


  • Read the Code of Ethics
  • Attend kick-off call
  • Participate in regular conference calls (approximately 2 - 4 one-hour calls per month for 4 months)
  • Come prepared to discuss your experience and opinion
  • Contribute by brainstorming, researching, writing, note-taking, surveying and promoting


  • Update and re-launch the Code of Ethics by the end of 2019
  • Task force determined number of pledges

If you would like to volunteer for this task force or if you have questions, please contact DAA board member Aaron Maass.