Workshop Instructors

DAA Instructors

The following professional facilitators are certified by DAA to deliver our training courses onsite:

Anil Batra, Digital Marketing and Analytics Consultant

Anil is a seasoned Digital Marketing and Analytics consultant with 15 years of experience. Anil has worked with companies ranging from Fortune 50 to startups and has helped their Digital channels improve business results.

Anil’s customers include Microsoft,, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and Anil holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle. He has taught and trained several Digital Marketing and Analytics folks in the past 9 years of teaching at UBC, University of Washington, Bellevue College and speaking engagements at various conferences as well as his blog,

He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.


Eric Fettman translates complexity into understandable classeas, real-world examples, and actionable next steps. He concretely supports and inspires indivclassuals and organizations as they develop analytics skills and programs. Eric is the developer of and coauthor of Google Analytics Breakthrough: From Zero to Business Impact. He earned a B.A. with high honors from Harvard University and is grateful for the tremendous opportunities for lifelong learning and impact that digital analytics offers.

June Li, is the Founder and Managing Director of ClickInsight, an analytics consultancy focused on extracting value by analyzing & optimizing digital behavior. ClickInsight is a Google Certified Partner in Google Analytics, a Google Analytics Premium Reseller, and also works with Adobe, Ensighten, Tealium & any other tool that will yield meaningful insights. A recognized independent expert in Digital Analytics and a Certified Web Analyst, June is an instructor at the University of Toronto, and has worked with the Digital Analytics Association for over 10 years, helping create their online Digital Analytics Course Program in collaboration with the University of British Columbia, and leading DAA Base Camp workshops.

Lea Pica is an educator of thousands of digital analysts, marketers, SEM/SEOs, and consultants who want to present data stories that inform decisions, inspire ideas, galvanize into action, and communicate the value of their work. She hosts the industry-recognized Present Beyond Measure® Podcast, and blogs about stellar data presentation at Lea is a seasoned digital analytics practitioner, social media marketer, and blogger with over 15 years of experience building search marketing and web analytics practices for companies like Scholastic, Victoria's Secret, Ralph Lauren, and Prudential. She's trained practitioners in companies like CVS, Starwood, Hyatt, LexisNexis, and Kelley Blue Book. One day, Lea noticed that no one was taking action when she presented data and completed transformed her approach to actionable data visualization. After seeing massive results in informing decisions and effecting organizational change, she became passionate about teaching other practitioners how to do the same using neuroscience-based principles of information sharing. Lea's greatest passion is the stage, which is her platform for empowering digital analytics and marketing practitioners to present information in a way that inspires action and creates indispensability.

Zack Mazzoncini is the founder of Data Story Academy and a Co-Founder of Seattle-based data and analytics firm Decisive Data. Over the years Zack has helped hundreds of organizations and individuals develop data-driven cultures centered around data storytelling Zack's personal mission statement is: "Change people's lives for the better by being the best version of myself." Zack graduated from the University of Washington with a degree in communications, rhetoric, and public speaking. He considered one of the most entertaining informative speakers in the analytics industry. His audience are inspired to find the most important stories in their data and lean into their creativity.

Ryan Sleeper Sleeper is founder and principal of Playfair Data. He is a Data Visualization Designer, Author, Speaker, Trainer, and Consultant specializing in Tableau. He is a two-time Tableau Zen Master, 2013 Tableau Iron Viz Champion, author of the 2015 Tableau Public Visualization of the Year, author of Practical Tableau (O’Reilly), and creator of the online learning platform, Playfair Data TV. Ryan holds a B.A. in Psychology, B.S. in Marketing, and MSBM/MBA from the University of Central Florida.

Jim Sterne, Founder, eMetrics Summit

Jim Sterne has been in data processing since 1979, an online marketing consultant since 1993, and an online marketing analytics consultant since 2000. Sterne focuses on proving the value of digital communication as a medium for creating and strengthening customer relationships. He is the founding presclassent of the Digital Analytics Association and producer of the eMetrics Summits. Sterne was named one of the 50 most influential people in digital marketing by the United Kingdom’s premier interactive marketing magazine and one of the top 25 Hot Speakers by the National Speakers Association, to which he credits his degree in Shakespeare. He has consulted to some of the world’s largest companies; lectured at MIT, Stanford, USC, Harvard, and Oxford; and sat on a plane to Las Vegas grading the CRM strategy plans of a Nigerian mobile phone company for a course he taught in Singapore produced by a training company in Shanghai. Sterne is the author of 15 books on online marketing and analytics including his latest, "Artificial Intelligence for Marketing: Practical Applications" (Wiley, August, 2017)

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